Hello world.
I've always intended to keep some semblance of a blog as a way to both contribute to the wider community and to keep track of the ever increasing amounts of information required as a CG Generalist. For the most part over the last few years, I've been working as a CG Generalist at small studios and freelance but I've also danced with teaching for a while too, in colleges and privately. I'm currently working as a Lighting & Look Development Artist with a company called wpp production, working with digital doubles for FMCG players and big name Automotive too.
My bread and butter in this world are shaders, lights and rendering, but the advancement of proceduralism, and its usefulness in today's world, has meant that a lot of my responsibility is about creating lighting and look-dev tools within a pipeline team, rather than renders, it's render generators.
Predictably, since AI has taken over the world, a lot of clients have paid generously for their curiosities to be explored, perhaps in a utopian endeavor to have the power of the artist at their fingertips, but what history has shown us time and time again, is that after hype, a new equilibrium is always closer to before than after. Discovery meets realism.
In this world where the line between real and unreal are becoming so blurry, it is more important than ever not to lose site of ground-truth, and the principles of Art, physics of Science & language of Cinema.
My words will always be my own, and my work is always a consequence of these core principles.